Service as a discipline appears to be under siege. Airlines charging for a checked bag, and considering charges for carry-ons or using the toilet on board, are all signs of this trend. The race is on to penny-pinch the most valuable asset of any business, it’s customers.
Customer service more than ever before has the potential to create (or lose) enormous value to companies and their customers.
Teams that believe the same way, that lack diversity of thought, or avoid honest questioning of the facts, will almost always be blind-sided by an alternate reality
The idea that products have soul is perhaps only understand by the Japanese, the French and the Italians.
How many people do you know could reinterpret Drucker, the management guru, and make his work relevant again?
A talented Marketing Communications Executive is creative, understands current market conditions and moderates the strategy accordingly.